With hundreds of asset managers competing in the mutual fund arena, how can you differentiate your firm from the masses? The issue can even be more challenging if the name of the mutual fund family is different than the asset management brand.
Make the education process easy for your audience. Rather than solely rely on your website to reach potential clients, one straightforward idea is to develop a one-page firm profile that highlights the unique features of your firm. Make sure you include your firm’s history, summarize your investment style and showcase the firm’s breadth and depth.
In short, the profile should be a visual representation of your 20-second elevator pitch. Importantly, the profile can be emailed to prospects to easily increase brand familiarity and highlight distinctive investment characteristics.
Remember: It is often the simple solutions that get the best results.